Clients Brief

The client is a leading provider of cash and cheque processing solutions (Kiosk and Handheld Devices) on Build, Own, Operate and Maintain (BOOM) basis. Some of their other products include Street Light Monitoring, Energy Saving Fan, RFID Solutions, and GPS Tracking Solutions.

Scope of Work

The client commissioned a detailed market research report to BGBS before the launch of their GPS Tracking Devices to understand the market size for their product in the Indian Logistics and Automobile Market. BGBS also interviewed and studied the customer segmentation, customer buying pattern and competitor analysis which helped the client to plan their marketing strategies pre and post launch of the product.